What Do They Hear You Saying?
Communications in the real-time world.
A negative Facebook post has put your program's reputation in jeopardy. How do you react?
A reporter wants to interview you about the impact of budget cuts on your Head Start program. Are you prepared?
There is an important message you need to get to your parents this evening. Can you do that?
Today, effective communications requires speed, preparation, and a new set of skills. This full-day institute will help make you a nimble, proactive communicator with a full toolkit of skills. It is organized into four modules:
- Media relations
- Learn how to prepare a press release, write an Op Ed or a letter to the Editor, manage an interview, talk to an editorial board.
- Take away a press relations toolkit.
- Crisis Communications
- Learn the importance of trust and how to maintain it.
- Crisis response strategies .
- Innovative Marketing Strategies and Tactics
- Learn how to market your programs in ways you may have never thought about.
- Social Media
- Learn how to Tweet effectively, set up Facebook pages for your program, write a Blog.
- Bring your laptop for this hands-on module.
Presenters include a public affairs specialist with 25 years of experience working with the media, including several years in the White House, a partner of a nationally renowned communication strategy firm, and members of the creative team from a global creative marketing and communications agency. Each of these has direct experience working with Head Start, which means you can take away truly cutting-edge skills and knowledge that are directly applicable in your program.