Current Initiatives

Building Brains in Everyday Moments

in partnership with Vroom


Vroom tools and resources, including the Vroom app are available in English and Spanish.

Fun and Easy

Vroom Tips promote brain development, language, early literacy and numeracy, and executive function skills.

Backed by Science

Vroom Tips were informed by leaders in neuroscience, psychology, behavioral economics, parenting and early childhood development

Turning shared, everyday moments, into brain-building moments

Vroom empowers parents and caregivers to play a proactive role in their children’s early brain development, by turning shared, everyday moments, into brain-building moments.

Boosting children’s learning doesn’t require more time, money, or stuff. It is about making little changes in how we use our time with our children, to have a big impact on their growing brains.

Vroom tips are more than fun and easy, they promote bonding, and they also explain the science behind every activity, so caregivers can see how they can make a big difference in their children’s lives.

Related Content

Scientific Principles

Vroom tools and resources are designed to promote three key scientific principles:

  1. Positive connections with caring adults help a child’s brain grow strong and flexible.
  2. Back-and-forth interactions, or conversations, build a child’s brain in ways that help their learning, health, and behavior both now and in the future.
  3. Building life skills like early literacy, focus, self-control, problem-solving, and taking on challenges in their early years helps a child today and later in life.

Studies show that school readiness and success, better health, and strong relationships in adulthood are tied to the development of these executive function and life skills.

Designed to be Flexible

Vroom materials are always designed with flexibility in mind, whether you intend to use Vroom as a resource in your existing early learning efforts, or as a stand-alone initiative. The science behind the activities is informed by the work of the Vroom Science Advisors and distilled by Mind In The Making, another program of the Bezos Family Foundation.

Available as a Free Download

Vroom Tips are also accessible on-the-go through the Vroom app, available as a free download from the App Store and the Google Play Store to help caregivers turn everyday routines into brain-building moments with their children.