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Member Resource
Head Start Language Playbook
Standing Strong, Staying United: Strengthening Every Head Start Community

The Challenge

How best to communicate the unique, impactful value of Head Start to diverse audiences, and effectively dispel common misperceptions.

The Goal

Help Head Start advocates have better, more effective conversations about our mission with the public, whether it’s a skeptic, a policymaker, or a potential Head Start parent.

The Response

NHSA brought together Head Start stakeholders to create a new resource with recommendations on language that resonates with the broadest possible audience.

Communicate More Effectively by Using the Head Start Language Playbook 

Part of NHSA’s mission is to coalesce the Head Start community to raise public awareness and understanding about the Head Start Advantage. In that spirit, NHSA has launched an exciting new resource during our Fall Leadership Institute: the Head Start Language Playbook!

NHSA Launches New Tool to Build Head Start Awareness

Created with support from the W.K. Kellogg Foundation, the Language Playbook is intended to help you and other Head Start advocates have better, more effective conversations about Head Start’s mission with the public. Whether you’re talking with a member of Congress, a school superintendent, or a parent, we hope the tips in this Playbook help you better communicate the power of Head Start with them. 

Now, a digital version of the Language Playbook is available for download! Available exclusively for NHSA members, the easy-to-read PDF and “e-pub” version of the Playbook can be accessed at the link at the top of this page. 

What’s next?

NHSA will continue to roll out a suite of tools and trainings over the coming months to help you make the most of this new guide. These include:

  • A webinar series highlighting various segments of the Playbook
  • A toolkit on how to use the Playbook at a public event, such as at a town hall
  • Short video clips demonstrating “Do’s and Don'ts” from the Playbook
  • And more!

We will also offer interactive training led by the experts who created the Playbook at upcoming NHSA events, including the Parent and Family Engagement Conference in December 2018! 

These hands-on workshops will offer opportunities to practice using the new language in real-life situations. And they will equip you with the knowledge you need to teach others in the Head Start community how to use the new language.